| CONSUMERISM Ever
thought about how advertising affects you, or felt like it impossible
to get away from all the ads because nearly everything is the target of
the latest marketing campaign?
Sometimes the effects are blatant—as soon as you see the advertisement the “I must have it” alarm goes off—other times the effects are more subtle. But, in light of modern advertising and marketing campaign, it’s important to slow down and think about the motives that drive you to consume, how these affect the way you perceive yourself, and whether material things can bring you lasting happiness. For these reasons, the following essays look at the lyrics of Jack Johnson that are critical of consumerism, and the philosophy of Baudrillard and Epicurus who expand upon this topic. |